About Us

M&A advisory services. Maximum value.

MOK Capital Advisors is a boutique mergers and acquisitions (M&A) advisory firm with a specialty in the Health, Fitness, and Wellness industry. We work with sellers to maximize the value of their assets; and we work with buyers to match them with the right opportunity for their unique situation. We analyze and evaluate businesses, position and market them to our network of buyers and sellers, and facilitate the closing of transactions.

 

MOK Capital Advisors

Where we focus.

MOK Capital Advisors primarily works with companies with between $2M – $20M in EBITDA, where our principals have considerable operational and M&A experience and can bring outsized value to the table. We have experience with both larger and smaller transactions and represent these types of companies on a case-by-case basis when we can bring the same value.

While we work with companies in many industries, our primary focus is on Health, Fitness, and Wellness. We represent a range of businesses in this space – gyms and fitness centers, yoga studios, spas, products, technology, travel, and more – anything that supports a healthy and active lifestyle.

Our Values

Health & Fitness

Fitness and Mind-Body
Gyms and Health Clubs
Boutique Fitness Studios
Performance & Endurance Sports
Fitness Races/Events & Obstacle Courses
Fitness Media and Publications

 
Planet Fitness logo in MOK Capital Advisors grey palette
Orange Theory Fitness logo in MOK Capital Advisors grey palette

Healthy Eating and Nutrition
Health Foods
Vitamins and Supplements,
Fortified Foods and Nutraceuticals
Natural and Organic Foods
Nutrition and Dietary Services
Beverages
Sports Nutrition
Restaurants
Weight Loss Programs
Meal Services

 
Sweetgreen logo in MOK Capital Advisors grey palette
Wholefoods Market logo in MOK Capital Advisors grey palette

Fitness and Exercise Technology
Wearable Devices
Connected Devices
Mobile Apps

 
Fitbit logo in MOK Capital Advisors grey palette
Mindbody logo in MOK Capital Advisors grey palette

Sporting Goods & Fitness Equipment

 
Peloton logo in MOK Capital Advisors grey palette
Modell's Sporting Goods logo in MOK Capital Advisors grey palette

Fitness Apparel

 
Under Armor logo in MOK Capital Advisors grey palette
lululemon logo in MOK Capital Advisors grey palette

Personal Care

Spas / Beauty / Pharmaceuticals
Anti-Aging and Med Spas
Beauty and Salon Services
Massage Spas
Hair/Skin Care
Cosmetics
Toiletries
Dermatology

 
Exhale Barre Yoga Studio logo in MOK Capital Advisors grey palette
SkinMD logo in MOK Capital Advisors grey palette

Medical Related

Pharmaceuticals / Biotech / Medical Devices
Cannabis
Small- to Mid-Sized Start-ups

 
Boston Scientific logo in MOK Capital Advisors grey palette
New England Treatment Access logo in MOK Capital Advisors grey palette

Health and Medical Services
Home-Health Care
Remote Monitoring
Medical Billing

 
Care.com logo in MOK Capital Advisors grey palette
Kareo logo in MOK Capital Advisors grey palette

Medical Technology
Wearable Devices
Monitors
Connected Devices
Mobile Apps
SaaS
Artificial Intelligence

 
biovotion logo in MOK Capital Advisors grey palette

Entertainment & Leisure

Entertainment
Trampoline Parks
Sport Complexes
Casinos
Race Tracks
Restaurants
Bowling Complexes

 
Launch logo in MOK Capital Advisors grey palette
King's Dining & Entertainment logo in MOK Capital Advisors grey palette

Hotels and Resorts
Golf Courses
Health Spa/ Retreats

 
Golden Door Health Retreat & Spa logo in MOK Capital Advisors grey palette
Granite Links Golf Club logo in MOK Capital Advisors grey palette

Why we’re different.

Deep knowledge of the Health, Fitness, and Wellness sector

Proven research,analysis and business intelligence disciplines that inform buying and selling strategies and bring a deeper understanding of each business and opportunity

Unique experience in investment banking/equity research combined with entrepreneurial success buying and selling health and fitness businesses

The right network and connections to maximize value for clients

A personal investment in each client’s success – the firm’s principals are actively involved in every engagement

Let’s Talk.

Selling or buying a business is complex and we’re here to advise you every step of the way. Contact us to learn how MOK Capital Advisors can add value to the process.

Boston Area Office
160 Sylvan Street
Danvers, MA 01923

(617) 600-2788
michael@mokcapitaladvisors.com

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